• Be the first commercial hire for Eliza — Lottie's AI voice agent for social care — owning the full sales cycle from prospecting through demo to close.
• Build an outbound engine from scratch, testing messaging, channels, and approaches while leveraging Lottie's existing network of 6,000+ care services for warm introductions.
• Run product demos and lead Eliza's presence at industry events to generate pipeline.
• Work directly with the GM and CEO to build the go-to-market engine for a live AI product that is already handling real phone calls for real care homes.
• Feed operator insights back to the Eliza product and engineering team to shape the roadmap.
• Help define pricing, packaging, and positioning as Eliza moves from pilot to full commercial launch.
📋 Job Requirements
• Have a strong track record in a high-activity sales environment — SDR/BDR, Commercial Associate, or another commission-based role.
• Be entrepreneurial and commercially driven — you want to build something, not just execute a playbook.
• Be genuinely excited about AI and able to articulate what an agent means for care operators in plain, compelling language.
• Be a natural relationship-builder who people warm to — care is a people business and trust matters.
• Be comfortable with ambiguity — the playbook doesn't exist yet and you'll be writing it with the GM.
• Be autonomous and resourceful — you figure things out, test ideas, and don't wait for permission.
🌟 Nice-to-have
• Have experience selling SaaS into SMBs or owner-managed businesses.
• Have familiarity with the social care sector or adjacent healthcare industries.
• Have experience building outbound sales processes from scratch in an early-stage startup.
🎯 Responsibilities
• Own the full sales cycle for Eliza from first outbound message to closed deal.
• Build and test outbound messaging, channels, and approaches independently.
• Run compelling product demos for care home operators and home care providers.
• Represent Eliza at industry events to generate pipeline.
• Collaborate with the GM to build processes and reporting that will scale with the team.
• Feed market and operator feedback into the product roadmap.
Lottie is solving one of the UK's most pressing social challenges: helping families navigate the stressful, confusing process of finding later life care. Founded by two brothers out of their own frustrating experience, Lottie has grown from a half-broken website launched to meet an investor deadline into the UK's highest-rated care-finding service, backed by Accel and General Catalyst, early backers of companies like Airbnb, Meta, and Spotify. The company has raised more than £25 million, reached 10 million users, and now has a team of 70+ people. Glassdoor tells a remarkable story: 4.9/5 from 27 reviews, with 100% of employees recommending it to a friend. Reviewers consistently highlight the team's kindness, mission-driven culture, and clear career progression. Lottie also offers genuinely good benefits for a startup: private healthcare via Bupa, EMI share options, a 3-night digital detox through Unplugged, 26 days holiday (increasing with tenure), and work-from-anywhere for up to 3 weeks per year. The main thing to be aware of is that this is a fast-paced startup environment with ambitious targets, which some reviewers note is not for everyone. But if you want to do meaningful work that directly helps families during some of the most difficult moments of their lives, while working alongside genuinely kind and talented people, Lottie is a brilliant place to do that.
😃 What Lottie offers
• Earn a base salary of £30,000–£60,000 with OTE of £60,000–£120,000.
• Receive a very generous EMI equity share offering.
• Take 26 days holiday plus bank holidays.
• Work in a hybrid pattern with a minimum of 2 core office days per week at London Bridge.
• Join one of the UK's fastest-growing startups backed by Accel and General Catalyst.
• Benefit from warm pipeline via Lottie's existing network of 6,000+ care services.
💖 What makes Lottie unique
Lottie is building the AI operating system for social care — designed to unlock profitability for care providers and make finding care as easy as booking a holiday. Founded in 2021 and backed by £25m+ from Accel and General Catalyst, Lottie has been named LinkedIn Top Startup, Deloitte Fast 50 winner, and the UK's number one startup for 2025. Eliza is Lottie's AI voice agent for care homes — she answers the phone, captures enquiries, and books viewings, and is now rolling out across the partner network.
💬 What employees say
"Smart, driven, and kind colleagues who genuinely want to make a difference. There's a real culture of honest feedback, but it's done thoughtfully in a way that helps you grow. The CEO is someone the team truly wants to follow. People work hard but also have fun, and you feel part of the culture from day one."
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